About Us

Just Racing (UK) was formed in 2000 as a sports event management company.  Our early philosophy was really simple as we organised events that we wanted to take part in ourselves.  Whilst much has changed in the sport of triathlon since those early days, our philosophy as a basic principle hasn't. Throughout the last 11 years we have continued to develop our portfolio of events; and it is equally gratifying to see the same individuals year after year, as it is to welcome new faces to the Just Racing experience. Our existing events can be found on the Just Racing website:  www.justracinguk.com

All of our events are delivered by a fantastic group of individuals who all come together on race day with a shared common purpose; to provide the athlete with a fantastic race experience.  On a day to day basis, the Just Racing office is manned by a core team of five:

Alan Rose:  The founder and Managing Director of Just Racing, you will find him at all of the events, often as event director, but always with his fingers on the pulse. Alan has a degree in Sports Science, is an ex-Physical Education teacher and has also served in the Royal Navy. Alan has competed in several Ironman and Challenge races, with an impressive 53 minute long distance swim being the norm.
Contact him at the office: alan@justracinguk.com

Rob Bing:  As CEO of Just Racing, Rob brings a wealth of experience as he has worked in various Operational roles at events with Alan for the last 7 years.  Rob is an ironman having competed at Challenge Roth an impressive 3 times, as well as competing at Ironman Copenhagen and Challenge Vichy.                                                     Contact him in the office: rob@justracinguk.com

Hayley Jelley:  The Operating Manager who deals with all aspects of the Race and has a special interest in Sponsorship and Marketing Communications. Hayley has a vast knowledge of triathlons and first hand experience in marketing and sponsorship through running her own business.  Hayley competed in her first half distance race this year.
Contact her at the office: hayley@justracinguk.com

Vicky Ayliff:  The Events Manager who will be dealing with all race entries. On event day you'll tend to find Vicky in registration and will be one of the first welcoming faces of the day. Vicky is a triathlete herself and competes in Full distance races. Although she is currently on maternity leave we hope she will be back with us soon.
Contact her at the office: victoria@justracinguk.com

Helene Wight: Standing in for Vicky, Helene is the newest member of the team but brings a wealth of experience with her, having worked in the City for many years.  Helene is a keen cyclist and triathlete, and has competed in Just Racing events herself.
Contact her at the office: helene@justracinguk.com